our Vision, Values & Principles

The Avon Vision 

To be the company that best understands and satisfies the product, service and self-fulfillment needs of women-globally.

Avon's Five Values and our Principles as expressed by the company's Founder, David H. McConnell, have served as a continuing source of strength throughout Avon's proud history; and they remain at the heart of who we are.

The Five Values of Avon

Trust, Respect, Belief, Humility, Integrity

Principles that guide Avon

• To Provide individuals an opportunity to earn in support of their well-being and happiness.

• To Serve families throughout the world with products of the highest quality backed by a guarantee of satisfaction.

• To Render a service to customers that is outstanding in its helpfulness and courtesy.

• To Give full recognition to employees and Representatives, on whose contributions Avon depends.

• To share with others the rewards of growth and success.

• To meet fully the obligations of corporate citizenship by contributing to the well-being of society and the environment in which it functions.

• To maintain and cherish the friendly spirit of Avon.